Boat pricing...

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JamesTXSD

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My neighbor owns a boat building company (mostly flats type bay boats). He is also a regular contributor for a local weekly paper. Here is a recent article that may be of interest to those in the market for a new boat. Or boat stuff.

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Here We Go Again!

BY: DOC

About 40 years ago, I built my first boat using fiberglass and have been doing it ever since in one way or another. Over those same years there were obviously price increases in raw materials. Normally, those price increases were very small, almost insignificant, but there were a few times during fuel crisis’s, gas shortages and spikes in the price of oil that led to more significant increases, where sometimes we’d see increases on a weekly basis over a period of a couple months. Well, here we go again, but this time it’s going to go down in the record books!

Back then, those increases were usually a few cents a pound and might have equated to 5% to10% or so over a period of time. In the mid 1990’s there was a series of increases that rattled the industry like never before, but the price increases over the last 6 or 7 years made all those previous ones look like a small bump in the road. During that same period of time when I’ve been writing this column, I’ve warned boaters, and want-to-be boaters, to buy a boat at that time because of impending price hikes, and each and every time that’s exactly what happened. Boats, fishing rigs, have basically doubled in price over the last 4 to 6 years. Where the average price for a nicely rigged 17 footer back then was around $17,000, today it is closer to $30,000 or more. Unfortunately, tomorrow is going to be a very different story!

What has driven the price of a boat up so high, and everything else for that matter, has been the price of oil since all of the raw materials, parts, rigging and whatever are either made directly from oil, or oil/fuel was needed to heat or melt the material during the manufacturing process. Of course, the costs of transportation and shipping went up as well. Also, wars, the economy and world-wide financial meltdown, environmental legislation and ridiculous emissions standards have contributed to even higher costs, but don’t get me started on that one.

Just to give you an idea of how various parts of a boat have increased in price, in just the last couple of years a fuel tank that cost $200 is now $400, a fuel gauge that was $23 is $42, fuel line has doubled, marine copper wire quadrupled, fiberglass resin is up 90%, a stainless steel railing stanchion was $13 and is now $22, a stainless steel Destroyer style steering wheel used to be $45 but now costs $86, white gel coat was $1.12 a pound at wholesale price and is $2.85 a pound today, a 14” galvanized trailer wheel was $30 but is $85 or more today, and the list goes on, and on. If you’re thinking that what has happened so far was a bad dream, well here comes the nightmare!

On or about, April 6, 2010 my E-mail inbox was suddenly nearly full, and I suspect that was the case with most all fiberglass and composites distributors, auto makers, boat builders, plastics companies and custom fabricators world-wide. At first, I gazed over the list of senders, and each one was from a manufacturer of fiberglass, composites or other related products and I suddenly had a sick feeling in my stomach as I knew it had to be price increases. Sure, I’d seen increases in the past, maybe one or two at a time with more occurring over the next month or two, but never before on about 100 products all at one time!

I opened the first notice, then the second and by the time I got to the last one, I was in complete disbelief of what I was reading. It was almost like each price increase notice was written by the same person. However, instead of the increases being a few cents a pound, which in the past might have been equal to _ to 2 percent, there was no mention of a couple cents a pound. This time, the manufacturers were talking in percentages, with the average increase being 7% to 12%, and a few as high as 20%. Remember, these increases are at deep wholesale prices, not retail!

The reasons given for these record breaking price increases were basically all the same. Due to economic conditions, price of oil, financial and credit restraints, and reduced demand and inventories, these manufacturers stated that “they were experiencing unacceptable margins” (not making a profit) and to continue to produce their products, price increases were mandatory. For example, Owens Corning, a huge company, stated that they threw over a $100 million dollars at the problem and it didn’t solve a thing, so they were announcing increasing most prices by 20%. You can only imagine what the smaller companies must be experiencing.

After my vision cleared, I phoned a couple of these manufacturers to inquire if this was a one-time deal, or if they thought there might also be more increases coming over the next few months. You don’t want to hear what they said, but if you’re thinking about purchasing a boat in the near future, it would be in your best interest to do it right away, and here’s why.

How this first round of nightmarish, record breaking price increases will affect the price of boats is anyone’s guess, but if it continues to follow the paths of previous price hikes, within the next month or two, we could see the price of not only new boats, but also boat repairs and anything else that has to do with plastics, paint and you name it, go up at least 20%. To make matters worse, August 1st marks the new 2011 model year changeover for new boats, motors and trailers, and you know what that means.

So, let’s say that you’ve had your eye on a new fishing rig that retails for $30,000, and the dealer is offering you a fantastic discount of 15%, which means you can save $4,500 and get it for $25,500. That’s a great deal, but if you were to wait, say a couple of months, that exact same boat could be upwards of $36,000. If that dealer is still willing to give you a 15% discount, the price you’ll pay will be higher than the full list price had you just purchased it sooner. Just remember the old saying, “the early bird gets the worm”!

Oh! And if you’re thinking that once these price increases slow down or are over with, that prices will once again go back down, don’t count on it, because when gas went up to $4 a gallon and oil hit $140 a barrel and both came back down, the prices of these materials that we’re talking about didn’t drop a dime!

The only good news I can offer you today is that the weather seems to be improving, waters are becoming clearer and cleaner, and the fishing should get better very soon, if you already own a boat. If not, you might want to get out and get one before the other shoe drops!

AS ALWAYS, STAY SAFE & HAPPY BOATING!!!
 
Sorry to see the squeeze put on new boat builders, but economics is economics, and, if, as Doc says, they have no control over prices others charge them, they must pass it on to the buyers.

It would seem, therefore, like used boats in the market or old stock new boats in dealer's inventories should be an even better value vis-a-vis ordering new boats.

I wonder if that will be reflected in the prices of those boats since new ones will cost so much more?

Me, I'm sticking with what I've got, since the newer ones aren't built as well, anyway!

Joe. :teeth :thup
 
Crikeys mate sound like we had better start looking at them there al u min u lum boats.
Another hurdle for the struggling business. I guess the price of used fiberglass boats will be going up. Can you imagine how crazy it would be if you boat purchase actually turned into a good investment. I mean money wise. :P
D.D.
 
Very interesting article. Was just exchanging emails with a person in the idustry attempting to nail down a hull price for a build in Aug of this year. Timely post Sir Jim!!

Father in law now deep in negotiations on a center console boat in FL now... I will send this his way...as he is today hung up on $500. We spent over that each time we drive down and stay overnight looking and not buying him a boat. I told him we have now made 3 trips...so, that is $1500 he could have spent on the same boat, trip #1, or... we could have spent staying a week fishing.

Life is good. Going to get on my boat! It is worth more today!!!

Byrdman...
 
YA-HOooooo ! Maybe I'll get a little more of a return when I sell Fan-C-Dory next year. After buying at the top of the market I was looking forward to drowning, now it looks more like a normal bath.
 
A few weeks ago I posted some information from "Soundings Trade Only" about Cook Composits gel coat price increase--those were in line with this posting.

There are a multitude of complexities which will raise both material and labor costs, but they are coming. This may well be relate in some ways to the "jobless" recovary. Where many companies find it cheaper to keep the same number of employees, and pay overtime or increase output--at a cost to the end user.

all of this makes used boats a "buy". I sold my 18 foot Century this week. The fellow who bought it said a comperable new boat would have cost him over $35,000.

I also suspect that we will see more builders, building to order, rather than mass producing as in the past.
 
Matt Gurnsey":z48adfa7 said:
Is there a link to the original source?

Hi Matt,

No, that copy was sent to me by the author, Bill "Doc" Gagan. I posted it here with his permission. Bill and I have been friends and neighbors for years. His shop has done most of the service on Wild Blue; well, all of it when we are home. There is no other on-line source for his article - it is printed in our local weekly, The Coastal Current.

Before semi-retiring and getting into the boat building business, he was the owner of a large fiberglass fabricator business.

That article is strictly his experience and opinion, nothing added by me. I found it an interesting perspective on the boat business and asked if I could post it here.

Best wishes,
Jim B.
 
mjsiega":2j92d1ce said:
That article sounds a little too much like a sales pitch to me...

There are a couple boat dealers who write articles for this paper. No doubt that they slip in info that is in their favor... thus, the "buy it now" reference. But, I also have no doubt that buyers are going to see significant increases.

Bill (the author) does what Dr. Bob said - builds boats to order. And, he has orders. I didn't post this to encourage orders for my friend (notice, there is no mention of the business name, and he is not a C-Dory dealer), but rather to show another manufacturer perspective. I thought folks here might appreciate his take on current happenings. If it feels too much like a sales pitch, feel free to disregard this thread. My only motive was to give some information and stimulate discussion.

Bill also told me that his vendors are not stocking "must-have" items like they used to... things like cleats, lights, hatches. In the past, he hasn't experienced having to wait for those items. These days, they aren't always in stock.

I think many businesses have tried to hold the line on increasing costs, but can only absorb so much. I see articles saying that consumer lending is loosening up. The employment numbers still don't look good, but it has now been about two years for the 90% of people who DO still have jobs... I think that people may be cautiously ready to make the purchase they've been putting off. I haven't seen any numbers for the boating industry, but RV sales are up YTD; still a small fraction of what they were 3 or more years ago, but finally a positive direction.
 
This is just the beginning, not the peak of the problem...

Cheap and easy industrial credit has vanished, probably forever, and the increased cost of borrowing money has to be covered by the end customer... Now, I can hear the greek chorus saying, jeez interest rates on borrowed money are near historic lows... Yup, they are - now try to borrow some money - since they are making almost nothing on loans banks have no reason to make any loans...
More importantly, the cost to manufacturers of not being able to get any credit also has a cost and that is also is passed on to the end customer, you and me...

Next, is the uncertainty of energy costs for the the bulk materials used in manufacturing (glass, steel, aluminum, etc)
- well, it is not really uncertain, it will only go up, but the question is how much and how fast-
So manufacturers of bulk materials have to build in price increases ahead of time to cover for the time interval between when they buy the raw materials and fill their storage bins to the time they get final payment for the finished product, PLUS the cost of REFILLING their bulk bins at the now, new, higher price for the raw materials, so that they can start over again...

This vicious cost circle then hits the retail seller in that the engine he just sold (hopefully at a profit) to YOU has to be replaced to actually get back to square one in this game of life - and that restocking may be at a higher wholesale price than he just got for the engine he sold you at retail... In this scenario he did not make an actual profit on the engine he sold you, it was either churning dollars or he actually lost money...

And the final blow (insult on top of injury) is that the paper dollars you used to buy that engine (whatever) are worth slightly less as each day goes by... The fear in the manufacturing game is that erosion in value will speed up in the near future and leave them losing money (purchasing power) between the time they buy their raw materials and the time they get paid for their finished product... SO, this leads to yet another round of price increases trying to stay ahead...

Now another shoe has dropped,,, The Department of Defense (the largest single purchaser of fuel in the world) is publicly predicting that inside of 3 years they will not be able to buy enough fuel to meet their needs... You can count on $6 gas in 18 months...

denny-o
 
Agree with much of what Jim and Denny-O said (not so sure about the $6 gas however). I have noticed in purchasing many boating and RV items recently that items which should have been in stock are not--and have to be fabricated. I have had back orders of several months on a number of items--which equates to the entire supply chain.

Things are not going to get cheaper! Look for inflation; Look for VAT.
 
Jeez - I thought we were supposed to "be nice" :( .

Now what happens IF the oil platforms in the North Sea have to curtail production due to ash induction into their turbines ? :shock:
 
toyman":335w68ox said:
Jeez - I thought we were supposed to "be nice" :( .

Now what happens IF the oil platforms in the North Sea have to curtail production due to ash induction into their turbines ? :shock:

They're building them at a steady rate in the Port of Brownsville... and there are reserves in the Gulf of Mexico. Drill, baby, drill!

On the UP side, I got an e-mail yesterday from the sailboat dealer/broker who sold our trimaran. It was along the lines of: "After a tough couple of years, business is definitely picking up and we are looking for good, clean used boats for the brokerage."
 
And Jim ,pray tell, why would you not be looking for clean used consignment/brokerage boats no matter what the market ? Brokers have no risk and minimal investment .
 
James: thanks for your posting; this is indeed an interesting conversation, with implications far beyond the recreational boat market. It squares with what I've seen and experienced recently in the boating market and construction market (my career field) as well. While there have certainly been some screaming deals this past year or so, they seem to be drying up as micro-economies find their equalibrium. Giving goods and services away at/below cost is not a sustainable business model, and many who've done so are now out of the game. I guess there's never an economy bad enough to warrant operating at a loss, since you can't "make it up on volume!" Wierd times we live in, and it's our job to find the opportunities. Mike.
 
Listening to the pundits on TV, reading what the prognosticators on the net, newspapers, and magazines have to say about the economy, trying to recall what I was suppose to learn in college economic courses back in the 1950s, and watching my most modest investments dropping
(partliculaly in commercial real estate), and I admit to being confused about where our economy is going. I believe we are in uncharted waters today.

When I watch the money rolling off the government printing presses and watch the fever of entitlement infecting our masses, (even those who are here illegally), I wonder where the good ship America is heading.

A friend recently returned from wintering in Florida and claims there are thousands of boats for sale at bargain prices. Perhaps these inventories will keep new boats from being sold. As a long time subscriper to Trailer Boats magazine, I notice each issue seems to be on a diet - thinner and thinner.

In any respect in another five years, I'll probably have to say good bye to my Far West II. Its keel has never touched a drop of salt water. Some one will enjoy its use.

John
 
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