Wefings":nd4k1vp5 said:And Jim ,pray tell, why would you not be looking for clean used consignment/brokerage boats no matter what the market ? Brokers have no risk and minimal investment .
Ah, Marc, but this particular dealer does have a limit on space. When they sold my tri, there was no charge for storage/moorage/cleaning while they had it. I've dealt with them over the last decade, and this is the first time I've seen them soliciting brokerage boats. Although they REALLY wanted to sell me a big ol' Island Packet SP Cruiser when I sold the tri.
I understand that there is less risk/investment in brokering boats. Also doesn't cost much besides time to do an e-mail campaign. I just thought it was a positive sign, since the last time I heard from these folks was when they sent ME a check. No doubt that you know how to market,. But, I have to wonder if anyone here (besides your customers, of course) have heard from any boat dealers, even if just to keep one's name out there? Your newsletter is an excellent example of brand marketing and keeping your products in people's minds.
Now, I'm no Top Parrent, but I am a proven boat buyer... and something dealers like: I've bought NEW boats. Not like I'm looking for more stuff in my inbox, but It was interesting to see some marketing being done.
Best wishes,
Jim