RobMcClain
Member
I owned a 15' West Wight Potter sailboat for 20 years, from 1981 - 2001. One of the reasons I bought it, new from the factory, was their active owners group in the SF Bay Area known as Potter Yachters. This was a wonderful boat!!!!!! Back then Potter Yachter members often helped staff the manufacturer's display at the boat shows. We scheduled our participation and this allowed interested buyers not only the benefit of talking to manufacturer's reps, but also to meeting and hearing of owner's experiences and learning about the club and outings to be enjoyed. In all honesty, this is why I bought the Potter over the other 2 boats I was considering. I was a single dad with a young family and the camaraderie sounded fun - for me and my kids. Club members were full of knowledge and anxious to share it. Members loved participating in the boat shows. It was great fun, but we always followed the guidance provided by the manufacturer as to our proper boundaries.
In addition to this activity, the manufacturer helped sponsor our one annual national regatta. They provided a few trophies and also help with the price of food. Costs were also covered by the club, and registration fees helped as well. The manufacturer sailed one of their boats in the races and interacted with folks just like one of the sailors. It was great fun for all, and seeing all these colorful Potters in one place was quite an attraction.
I believe the active interaction with the owner's group was mutually beneficial. With the boats built in LA, and only a tiny handful of dealers, if a prospective buyer wanted a test ride they could contact our club and there was always someone available to quickly offer a ride. This allowed a hands-on experience that most of the dealers could not.
With subsequent sale of the company more than once, and with the tightening economy, this level of interaction dwindled and I believe disappeared. This has never made much sense to me. The cost output from the company was minimal, other than supporting the annual race. They experienced no cost for members to participate at boat shows and it seemed the owner presence was an attraction to prospective buyers. I think often times the decision makers focus only on the bottom line - how many boats did we sell by the end of the show? In reality, I never buy right at a show and I doubt most people do - this occurs sometime later. I think about the boats, do more research, and then decide. As part of my Potter decision I remembered the owners I had met at the show and how warm and helpful they had been, and I knew that was going to be a fun group to participate with. That finally made my decision and I never regretted it.
Rob
In addition to this activity, the manufacturer helped sponsor our one annual national regatta. They provided a few trophies and also help with the price of food. Costs were also covered by the club, and registration fees helped as well. The manufacturer sailed one of their boats in the races and interacted with folks just like one of the sailors. It was great fun for all, and seeing all these colorful Potters in one place was quite an attraction.
I believe the active interaction with the owner's group was mutually beneficial. With the boats built in LA, and only a tiny handful of dealers, if a prospective buyer wanted a test ride they could contact our club and there was always someone available to quickly offer a ride. This allowed a hands-on experience that most of the dealers could not.
With subsequent sale of the company more than once, and with the tightening economy, this level of interaction dwindled and I believe disappeared. This has never made much sense to me. The cost output from the company was minimal, other than supporting the annual race. They experienced no cost for members to participate at boat shows and it seemed the owner presence was an attraction to prospective buyers. I think often times the decision makers focus only on the bottom line - how many boats did we sell by the end of the show? In reality, I never buy right at a show and I doubt most people do - this occurs sometime later. I think about the boats, do more research, and then decide. As part of my Potter decision I remembered the owners I had met at the show and how warm and helpful they had been, and I knew that was going to be a fun group to participate with. That finally made my decision and I never regretted it.
Rob