Matt Gurnsey
New member
I think that part of the reason a company may not want to actively participate on the web are some of the same reasons that they don't sell factory direct.
Part of what made C-Dory a success (and a number of boat brands for that matter) is that it was developed by an individual with a clear vision of what they wanted to build. From that developed a market for the product.
The risk a manufactuere can make in listening to the myriad of voices, either online, or at boat shows or any other avenue where public feedback is received, is that the intial concept can become diluted in an attempt to placate the various voices. What can happen is that what made the boat sell gets lost in attempting to make it all things to all people.
Not to say that feedback isn't good and valid, it is. But not all feedback is equal. Those who complain about the ride of a C-Dory don't appreciate the efficiency of the hull shape, or are unwilling to make the trade off of the lightweight, economical design for the high speed running abilaity in a heavy chop. So the people at the boat show who need a deep V hulled fishing battle wagon to tackle tuna with aren't the C-Dory market, and their feedback is worth less to the builder because they aren't his market anyway.
Which is where the dealer can come in. He can act as a buffer and pass on the ideas that are valid for the design. Since the dealer is a multi unit customer of the manufacturer, his input carries more weight.
Besides, reading this forum can be very frustrating for the manufacturer. Some of the feedback from owners can be completely contradictory. So whose feedback should be followed? And does feedback from owners of older boats really help in selling new boats? Markets change, buyers demands change, as well as market conditions (boy have those changed!). So what may have worked ten years ago may not work today.
I find it interesting that C-Dory and Arima are both experiencing flat sales right now. I can't help but wonder if part of the reason is that the boats have rmained basically unchanged, with very minimal upgtrades in newer models, since they were introduced.
So while a web presence for a manufacturer is critical, active participation in an owner's forum may not be a sign of impending demise.
Part of what made C-Dory a success (and a number of boat brands for that matter) is that it was developed by an individual with a clear vision of what they wanted to build. From that developed a market for the product.
The risk a manufactuere can make in listening to the myriad of voices, either online, or at boat shows or any other avenue where public feedback is received, is that the intial concept can become diluted in an attempt to placate the various voices. What can happen is that what made the boat sell gets lost in attempting to make it all things to all people.
Not to say that feedback isn't good and valid, it is. But not all feedback is equal. Those who complain about the ride of a C-Dory don't appreciate the efficiency of the hull shape, or are unwilling to make the trade off of the lightweight, economical design for the high speed running abilaity in a heavy chop. So the people at the boat show who need a deep V hulled fishing battle wagon to tackle tuna with aren't the C-Dory market, and their feedback is worth less to the builder because they aren't his market anyway.
Which is where the dealer can come in. He can act as a buffer and pass on the ideas that are valid for the design. Since the dealer is a multi unit customer of the manufacturer, his input carries more weight.
Besides, reading this forum can be very frustrating for the manufacturer. Some of the feedback from owners can be completely contradictory. So whose feedback should be followed? And does feedback from owners of older boats really help in selling new boats? Markets change, buyers demands change, as well as market conditions (boy have those changed!). So what may have worked ten years ago may not work today.
I find it interesting that C-Dory and Arima are both experiencing flat sales right now. I can't help but wonder if part of the reason is that the boats have rmained basically unchanged, with very minimal upgtrades in newer models, since they were introduced.
So while a web presence for a manufacturer is critical, active participation in an owner's forum may not be a sign of impending demise.