I was out for a little cruise in yesterday's sunshine and I took a moment to think about this question. I was lucky enough to pick up an '08 23 Venture built by Fluid at a reasonable price. At the time it was a side by side choice with a 22 with about a 10k difference. I have done nothing to the boat that could be called "customizing" partly because I am not that way inclined but also because the boat is a reasonable compromise as it is built. I have insulation, instant hot water, a great Blue Seas charging system including galvanic isolator, steps that make good lockers in the cockpit, a solid transom, a Wallas stove/heater that I love and so forth. I am sure that it is not the right boat for every taste. If I compare the boat with the current year model that I saw recently at the Victoria show I have one that is well equipped. It would also cost so much to produce today that it would never sell.
I think the factory is on the right track by offering a 23 hull, well made and finished and with the chance for 'options' or owner customizing as the budget allows. Judging by the comments of recent buyers who have worked with the factory and are willing and able to pay the price the factory is happy to provide options. Let me repeat that last bit, "and are willing and able to pay the price".
Options are a nightmare for a factory. As an example, I can buy a 1000W inverter on sale locally for $199.00. A handy person (not me) can wire that in themselves and mount it in a few hours. For the factory to offer as an option I would expect this to be close to $1000, or $1300 if sold through a dealer. Have a look at factory options on other boats and you will see I am not out of line. Some will pay it but most will not. Now think what some of the options would cost that involve trim testing (like relocating tanks). Many, like me, wouldn't want saddle tanks so the potential market could be small.
In the spirit of not only offering criticism but also solutions, here's an idea. There are some really good ideas here and possibly a market. Why not start a specialty shop close by the factory and offer a customized product? It is common in the truck market. I am sure the factory would be pleased to deliver a basic hull finished to whatever level required as long as liability etc, was clearly defined in the agreement. The specialty shop could then control their own brand marketing, boat show attendance, interaction with C-Brats and so forth.
Anyone looking for a business opportunity in the boat market? If you start the shop I will happily demo. your product for free, just cover my costs.
I think the factory is on the right track by offering a 23 hull, well made and finished and with the chance for 'options' or owner customizing as the budget allows. Judging by the comments of recent buyers who have worked with the factory and are willing and able to pay the price the factory is happy to provide options. Let me repeat that last bit, "and are willing and able to pay the price".
Options are a nightmare for a factory. As an example, I can buy a 1000W inverter on sale locally for $199.00. A handy person (not me) can wire that in themselves and mount it in a few hours. For the factory to offer as an option I would expect this to be close to $1000, or $1300 if sold through a dealer. Have a look at factory options on other boats and you will see I am not out of line. Some will pay it but most will not. Now think what some of the options would cost that involve trim testing (like relocating tanks). Many, like me, wouldn't want saddle tanks so the potential market could be small.
In the spirit of not only offering criticism but also solutions, here's an idea. There are some really good ideas here and possibly a market. Why not start a specialty shop close by the factory and offer a customized product? It is common in the truck market. I am sure the factory would be pleased to deliver a basic hull finished to whatever level required as long as liability etc, was clearly defined in the agreement. The specialty shop could then control their own brand marketing, boat show attendance, interaction with C-Brats and so forth.
Anyone looking for a business opportunity in the boat market? If you start the shop I will happily demo. your product for free, just cover my costs.
