A Dealer's Perspective- Trade Ins

Matt Gurnsey

New member
For those that don't know- As a side job I have written for various boating magazines (Sea, Go Boating, Boating World, Boat Journal and Nor'westing). So I thought I would give some additional insight into issues that affect buyers and help explain why dealers may do what they do.

Case in point- Trade ins.

In the last few weeks, I have been approached by potential C-Dory buyers who want to trade in a late model boat (C-Dory or some other brand; doesn't really matter).

The last one I talked to seemed to think we were trying to take advantage of him or rip him off by paying too little for his trade.

So here's the deal.

Most dealers don't own their inventory. It is financed with a finance company, either local or national. These are called floor plans, or referred to as "flooring". For every item that is in stock on the floor plan, the dealer pays a monthly interest payment on the money they borrowed to have that item (boat, motor, trailer) in his inventory.

When the dealer sells a floored item, he must immediately pay off the amount borrowed to the flooring company.

Items that are in inventory past a certain point, usually one year, have their interest rate increase, so the cost of having the item in stock increases, as does the dealer's desire to sell the item.

In these economic times, the flooring companies are raising their rates, shortening the time before rates increase, or getting out of the business entirely.

What does this have to do with late model trade ins?

When we sell a boat, we have to pay off the flooring company. This payment comes out of what we are paid for the boat. Any trade we take is that much money that we don't receive, so we have to come up with money out of our account to pay off the sold item.

In other words, we buy the trade in, with the hope of making that money back when it sells. If we sell a boat for $20,000, and it cost us $17,000 to purchase, that $17,000 comes from the sale of the new boat. If we take a trade in valued at $10,000, that means we have to come up with at least $7000 to pay off the boat we sold. If the buyer owed $5000 on his old boat, we have to come up with $12,000 just to make the deal happen. (This doesn't take into account commissions paid, taxes, fees or costs involved in the service department)

Even when the buyers doesn't owe money on his trade, we have to take the trade in at below market value, so we can make a profit, getting a return on our investment. In this market, there is more risk of sitting on a trade in longer, and boats are selling for less than what the did a year ago when they do sell.

When we are contacted by someone who has a late model trade, we are often asked what we would allow for their trade. In the recent example, I was told it was a 2006 brand X, model Z with trailer.

Well that boat has 5 listings in the value books, based on which engine it has. Plus adding for optional equipment. Is the trailer galvanized or painted? Roller or Bunk?

So in my e-mail reply I expressed a number for the value of the trade. Because I had no idea what engine or other details, I had to be very conservative and go with a low number. More details would help, but wouldn't have made a ton of difference- the bottom line was that as a trade, this gentleman's 4 year old sport boat was worth around half of what he paid for it in trade.

Is that us trying to rip him off? No, it's a case of the market radically changing in the last few years, economic downturn and other factors affecting the prices at which boats sell. And how easy they are to sell.

So when I am asked "Do you take trades?" the answer is: maybe. Let's talk and find out what your goals are, and how we might be able to get you into the next boat you want.

I hope this is helpful to some of you, enlightening to others, and at least interesting to read for those that made it this far.
 
Thanks for the tutorial Matt. All 3 for me here, helpful, enlightening and interesting. I wondered how you financed your stock, I suspect the auto dealers work much the same way.

Good luck in this economy, we're pulling for our good dealers and will support them however we can.

Charlie
 
thanks Matt
When I took accounting, the instructor was the comptroller for a mega dealer. The auto business is a tough market and turnover is critical. No money is made sitting on the lot plus he was a good instructor and accounting is lot more complex than I thought. I dont miss my HP 11C business calculator and became an Excel convert
 
Brent wrote:
"I dont miss my HP 11C business calculator"

Brent, the problem was that you were using the HP 11C (silver across the top) which was the scientific calculator rather than the 12C (gold across the top) which was the business calculator! LOL

Now, for some interesting facts: The 11C was discontinued in 1989 but the 12C, first introduced in 1981 (as was the 11C) is still in production today. My 1982 vintage 12C just died last week and my new one arrived this week. The 12C is HP's longest and best selling calculator. As I compare my 1982 and 2009 versions, the only thing that seems different is that the 1982 used 3 small batteries on edge and the 2009 has 2 larger batteries which lie flat. I think it would be impossible to find another electronic device that has been around for so long with so little in the way of change. In the age of disposable electronics of all varieties and price points, and especially in the marine world, the little HP 12C is an amazing device and a fascinating story.

A business colleage even has an app for his IPhone that makes the IPhone screen look and function exactly like the 12C.

BTW, mine normally comes on the boat with us as due to use of it over many years, I can no longer do any math in my head. My choices are 12C, Excel or mistakes!

Jim[/quote]
 
yep I dont recall plus have a TI business calc from early 80's\

What is the strongest force in the universe?
The law of compound interest!

I dropped both
I went straight to Excel and Quickbooks
that is DOS Excel and QB

I have RPN calcs on the Itouch. Boy I wish I learned RPN and stacks from day one

I wanted a HP35 but bought TI SR10 instead
Good bye slide rule
 
Good one Matt ! Ill add a little [maybe a lot] into the mix , although it has been covered before .The values of C Dorys are not quantifiable by the usual system . I.E. NADA and ABOS [these are the Kelley Blue Books of the boating industry].They value C Dorys at far less than the real world selling prices support.That is a sign of a boat line that has added value.But they all have to have a benchmark from which to work.
Consumer loan values are whacked out as a result of NADA book values [way low in the real world]and the floorplan credit allowances allowable to dealers follow suit . Dealers with good credit can still floorplan finance the trade . Its at a higher rate ,and at diminished or discounted percentage of the "book value" but it helps out sometimes if you think you can sell the trade in a reasonable amount of time .It still requires cash from the dealer and you can have a successful transaction or you can get burned as a dealer working this way .Many dealers wont trade as a result of this ,unless they are savvy and sitting on cash to do it .
Many boat owners think if you have $5000 invested in your 2003 Raymarine electronics package its still worth something close to that . It isn't .It was obsolete 6 Mos. after you bought it . Thats not the dealers fault .Most of you have no idea of how much risk a dealer takes to do what we do .No matter what you sell a boat for as a new boat or trade , buyers perceive you made a killing from them and should be responsible for everything that happens for the foreseeable future. We don't make a killing in any way.We have to pay our employees just like you do.The key to this type of selling [includes cars,boats,RVs airplanes etc.]is inventory turns.When the market stops,slows or there is distressed inventory everywhere you look ,inventory turns stop and dealers disappear.So does your service, sometimes your boat brand, and certainly the value of your investment . Its fun to beat dealers up on price , but be prepared to get the cold shoulder when the inevitable occurs.So, let us make a profit so we can support you as a customer .We dont have "cash for sinkers"[old boats] or "cash for stinkers" [old motors] like the car industry.Your dealer hopefully loves his or her profession as much as you love yours .Give them the opportunity to make their business profitable as you would want for your self and keep their customers happy and perhaps most importantly , keep the industry alive .
Marc
 
I don't ever want to work in a dealership, own one, or even really go to one, yet I respect what they do and deal with daily. I used to work in an auto dealership and I can imagine a boat dealership having some really special challenges. Customer service is paramount as nobody really needs a boat......

However, dealers that have been around a number of years know that the last 5-7 years was when boat sales went nuts, credit was readily available even to those with questionable credit, and prices literally went through the roof. For those that doubt (dealers too), go back and look at your early 2000 years and look what you wanted last year. It is a shock. For the most part, inflation didn't go up much, materials didn't go up much, labor didn't, and nothing else really did either. But, the price sure did. That is because sales went way up thanks to really easy credit.

For example, when I first started looking at river boats to cruise in shallow water I looked at a brand spanking new Thunderjet that was 21 feet long with a very nice package for about 35,000 bucks. That was ancient history....in 2003. Last year, at the same boat show, from the same dealer, the same exact boat is now just over 50,000. Wow, those are some price hikes! Another example is my brother's ski boat. New in 1999 it was just over 18,000. Now, a good sale puts it at around 30,000. C-Dory has had a similar trend as have other builders.

Certainly a number of areas of the economy have cooled off, things are tougher, and will remain so for some time. I wouldn't say things are going to hell in a hand basket; this is more of a reality check. It is time to get back to business as usual. That is before the times of easy credit. Those that remember those days will adjust and go on. Those that don't will go out of business.
 
i'm reading this post, which i find very informative, and without any forethought, begin to compare his business to mine. what makes this post more interesting to me is that i'm currently reading a book written by malcolm galdwell, "outliers". this book seeks to explain how and why we end up, as we do. so, with that in mind, it becomes difficult for me to understand how and why, a dealership, auto or boat, would risk all, in this economical environment. it would seem as though the deck is stacked against them. our government redefines contract, the consumer has less to spend and the credit companies are faced with massive delinquent borrowers. now, i'll further inflame this thought by saying, the consumer has become mentally soft, physically fat and exhibits lack of motivation, discipline and little to no pride. in other words, let the government take care of me, give me what i'm unwilling to achieve and it's ok to take what has been given to me from those who have earned it.
god bless the dealerships!
pat
 
For the most part, inflation didn't go up much, materials didn't go up much, labor didn't, and nothing else really did either. But, the price sure did.
Track the costs of Resin and Metals and the cost of doing business for the last 8 years . They only go up.
Marc
 
Marc,

There is no question all things go up. And things based upon oil went up pretty sharply during the last ten or so years. But, for the average guy (maybe me I don't know) my pay might have gone up 12 percent or so and I feel like one of the lucky ones that it did. Of course there is point to this, and that is when the price of the product inflates faster than the paychecks of the people that are in your core market, you are not going to sell many boats, rvs, houses, or cars.

Surely the prices of many items went up. But, unless I am missing something (I may be) how does it cost an 20 some thousand dollars to build a 20 ish fot boat today than it did in the early 2000s. Thunderjet's excuse was that the price of aluminum doubled. Well ok, I am fine with that. C-Dory and fiberglass builder's excuses are that oil prices went up. That is ok to. But something here does not hold water as prices went up way too fast and way too high to justify the added expense.

Now that I am off that soap box, I think it is perfectly reasonable to expect substantially less for your boat upon trade in. People accept it for their cars. Most boats' values fall even faster. I don't get it.

Marc there seems to be lots of things I don't get.......
 
I can't say why prices have gone up, I can only say that they have.

I was talking with a customer the other day, and we were looking at Suzuki motors. The question came up, since the 70, 80 and 90 are all the same basic engine, with some different components changed out (but the same total number of components), why does the 90 cost more than the 70?

My only answer, and it may not be a good one, is that manufacturers charge by horsepower as much as engine family. The same way that an auto company will charge more for the high performance engine option, even if it is the same basic platform as the stock engine.

Product mix affects pricing as well.

I don't beleive C-Dory makes money manufacturing the 16 foot series. But it is offered because there is some demand for them, and it is an entry point for buyers to get into the C-Dory family.
 
Another thought, as part of this discussion.

We can fill our lot with consignment boats, that cost us nothing to have in stock, and we make 10% when we sell them. Based on that, why should we make less than that on boats we have in stock and have invested capital in (in monthly payments, insurance and other costs)? When dealers make an investment, they are hoping for a return. If that return is less than what can be made on used boats, it becomes hard to justify being a new boat dealer.

I was having a beverage at the local watering hole, and I was discussing the challenges of this economy with the lady next to me. She asked what I did. When I told her I sold boats, motors and trailers, she exclaimed that I must be rich, selling all those expensive yachts.

That's the image that is attached to what I do.
 
I too read this with great interest and no little humility. There probably is nothing tougher than owning and operating a sales and service business. From the Main St. mom and pops of my youth right up to the car dealers and corner gas stations of today, it's tougher than those who never did it could imagine. I certainly wish you all well.

MartyP
 
Hi,
Our schools teach economics. Supply and demand thats what happened, wild free money, get in debt, refi get out of debt, the house's value plumments game over. No more free money and everyone wants to get paid. I'm sure greed played a part in some dealers going under along with poor service and maybe a lack of attention to details. The internet played a big part in being able shop the living crap out of anything. We all wanted cheap and you have a hard time finding anything that is made in this country anymore. But look a little closer, right here on this site, do we support the advertisers the people who support this site? I did a post recommending Wefings to a guy in Florida to purchase a Permatrim because the guy was from Florida and was putting it on a Suzuki. I bought mine for Wefings and someone posted that Wefings wasn't a "dealer"like I was giving out bad info. Wefings recommended it, I listened , I bought it they installed it on my boat. I might have been able to buy it cheaper, but I never even checked the price. I think I paid 145 dollars. Ripped off not in my mind. Be careful of what promote here on this site. We/you could be helping to kill the dealer network. Just an opinion here.
D.D.
 
Here in the Sacramento area we had a dealer that had pretty good prices on boats, they ran all the whole page news ads, but the service side of the dealer had more consumer complaints than one could list,They may of had good prices, but if the customer is not happy with the service side problems arrise, and of course when people stopped buying boats and the service side became the supporter of the dealer all those problems came back to haunt them. They are no longer in business.
 
Matt Said:
"....she exclaimed that I must be rich, ....."
"That's the image that is attached to what I do."

Matt, fortunately there are riches other than $$$. I have to consider the riches of a life here in the PNW, of the experiences, both on and off the water that I am able to enjoy. I do have a boat, and be it ever so humble, to able to enjoy that, is another form of rich. One of my richest memories ever was on an old borrowed aluminum canoe, and others were of growing up in an 8ft plywood dingy.

Family, friends, job, home, for me, count as riches untold, of $$$ I have few. :hot :rainbow :rose :note :hug :tea :hug2

Harvey
SleepyC
 
Short and to the point, the economy is in horrible condition. The real estate is at an all-time low and won't get any better for a long time because the banks and Lenders won't loan any new money without incredibly stringent guidelines for would-be Buyers. And, not to be negative but just plain honest about the situation, Lenders aren't about to relax their lending policies for a long time with all their delinquent and defaulted real estate loans on the books which they must pay to fix up and sell in a depressed market.

Boats and cars are consumer goods and those sales are directly affected by the real estate market. Boats are more of a luxury than autos so the boat Dealers feel the crunch much more than the auto dealers who are getting the govt cash-for-clunkers rebates.

I speak from experience because, besides being a charter boat Captain, I have been a real estate Broker for over 20 years and have owned a real estate company for 13 years. However, I have all but gotten out of the real estate business and am now a Florida automobile dealer. However, due to the terrible economy, I am not the typical auto Dealer who keeps inventory on his lot.

For a very low flat fee I go to the dealer-only auction and get vehicles for buyers and bid no more than the maximum amount the buyer is willing to pay based on recent comparable auction sales that I provide. This way, I do not have to keep expensive, interest-accruing and depreciating inventory sitting around as these expenses are always either absorbed by the Dealer or passed onto the Buyer.

Thanks goodness the flounder giggings been good :D.
 
The raw materials have gone up, so did flooring costs, personal costs, insurance costs (both for the company, stock and workman's comp) as well as health insurance.

If the boat building companies had been making tons of money, there would not be as many of them either out of business, or the ones which remain, are only building to demand--not way over as they did a few years ago.

Money was cheap--or seemed so to many--since they could take a second on the house, and buy a boat. Those days are gone--for at least a long time.

One of my side businesses is farming. My fertilizer and various chemical bills was almost double this year, in comparison to last's, even though oil costs are down. I noted that my house (and farm) taxes are still going up (there are some clauses that the government can raise the value in relation to the cost of living or a minimum, even if the value of property is going down).

Matt a very good explaination of what the business of yacht brokerage is doing now days (same for other descrinatory spending). In our area several large brokerages have gone under, as have even more RV dealerships, and auto dealerships.
 
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