Excellent summary of the advantages of the Firefly; What Greg states above is for the most part true and valid. Where it may get a little dicey is the advantage of depth of discharge and cycles. At 50% discharge the projected life cycle is 3600 to 4200 cycles (100% to 50% SOC). At 65% discharged 1800 to 2000 At 80% discharge that drops to 1000 to 1300 cycles, and at 100% discharge 600 to 800 cycles. (These figures from the Firefly website). These are controlled lab discharges, not necessarily in the marine environment--with the abuse that many boaters give batteries. Actually the more you abuse a battery, probably the more sense the Firefly battery makes--since it will fully recover from a 100% state of discharge, something that normal AGM will not do.
Compare with a quality AGM: 50% ~1000 cycles, and 80%~800 cycles, So when you get to the 80% SOD level there is not a whole lot of difference in the longevity.
Lets put this into practical matters. If you are a live aboard and fully cycling your batteries each day (as we did for 4 years), then it really will pay to go with the highest life cycle batteries. However for the average recreational boater who takes at a max a month cruise a year, and a couple of dozen weekends, when he does not fully cycle his batteries even to 50%--then it makes little sense to use the more expensive foam / gel (Firefly) batteries).
The firefly are only made in group 31 currently--and weight is 75#--about the same as my AGM batteries. When put together my 3 group 31 all identical AGM's I figured that I could cycle one or two of them to 80% on occasion and it would be acceptable, since I try and re-charge fully at least once a week. (Normally I'll cycle between 60% SOC to 10% SOC--due to the length it takes to fully top off a battery, which we do when in a marina for overnight.) Otherwise we push charge the group 31 we are running 2 chest refer/freezers in about 2 hours--over an hour of that at 30 amps (watching battery temperature.
Conclusion--for the average C Brat even a lead acid battery is still the best choice of cost vs longevity. (I have some lead acid starting batteries in my RV which are close to 10 years old, and still functioning well) There are many advantages to the Firefly and Lithium batteries-but in my opinion are not worth the increased cost, mainly because of the way we use our boats.
The reality is that 95% of boat batteries die of neglect, (and this may be a good reason to get the Firefly) rather than excessive cycling. How many C Brats cycle their batteries 80% SOC even 20 times a year?
Again--Greg, thank for pointing out the advantages of the carbon foam/lead battery.