Heh...I was about to hit "send" on a response to some of the earlier posts last night, but thought better of it. Not because I was having one of those "think about what you are saying" moments. No...I figured this topic would get a little activity, and I'd have something more to read and respond to with this morning's coffee.
As always, it feels great to see support from many of you when things like this pop up. But at the same time, we didn't get to be such a unique place, by ignoring the people who contribute here. If after reading my comments below, anyone has suggestions for changes to the front page layout, we'll certainly listen.
First, let me address the "why". We've never been anything less than open and honest with folks here, and this is no different. The front page change was made, to generate revenue.
Simply put - other than the header zone where ads are currently displaying, the next best spot from an advertising perspective, is the location where the Google ads currently reside. The Google ads were moved two days ago, from their old location - down and to the right below the login box, mostly out of view. Since the move, the daily fees we've received from them has increased by a factor of nearly 4. Ad placement makes a huge difference in revenue.
As we said earlier, the Google ads are going away - later today. But as we also said, they'll be replaced with banners, that we are selling privately. By cutting out the middle man (Google), we make more money, and have control over who advertises here. That's a win-win in my book.
Two areas we intentionally did not touch, were the "meat" of this site - forums and photo galleries. If we were really crazy for bucks around here, we could have messed with this area like most sites do. Take a peek elsewhere - forums rarely take up the whole page any more. Banners are typically stuck along one or both sides of the forum content. And the most annoying tactic I've seen in the last year...sticking a banner ad directly below the first forum post, on every forum page.
Truth is, our forums and photos are actually slightly better off since the change. Previously, the small Google ads were across the top of every page, as was a small weekly calendar link that nobody ever used. With both of these now gone, forums and photo content don't get pushed as far down the page as they used to.
Now - regarding the money. If anyone thinks my "Tomcat" comment was anything other than me being a smart-a$$, check yourself into the nearest humor-impaired clinic. Yes, we're now making a few bucks, unlike previous years. But no, neither of us are quitting our day jobs...we'd make more money flipping burgers part-time, than what we each take away from here each month.
So - other than moving the new ad location, if anyone has suggestions on how the front page layout might be improved, let's hear it.